Whether you're 'Bumping the Stump' or 'DeepCrankin', the family of Clever Crankbaits are certain to provide you with exactly the right bait for your fishing needs. From fishing shallow water in heavy timber, to pulling a deep-diving crankbait, the Clever Crank collection is certain to provide you with exactly the right lure for the right fishing conditions. And with our color-changing technology, you get the correct color of lure based on the depth of water you're fishing. Yep, the Clever Crank line is guaranteed to put more fish in your boat this year. Check out all of the fish catching colors to find the right one for the conditions you're fishing.




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